Journal
Articles that help you commission better imagery.
No inflated trend pieces — just clear writing on what works in campaigns, why some visuals build trust and others don't, and how to produce faster without losing your brand.
- 01
8 min→Strategy
How to plan campaign imagery without a classic shoot day
More brands want to go live faster without compromising on craft. Here's how to organise image production tightly without losing weeks to planning, location and crew.
- 02
7 min→Brand
Keeping your visual style consistent while you produce faster
New campaigns, extra formats and more channels add noise quickly. This is how to keep your visual language recognisable, even as your tempo goes up.
- 03
9 min→Performance
When to refresh your ad imagery — and when not to
Not every dip means it's time to overhaul everything. These are the signals we look at when deciding whether a campaign needs new visuals.
- 04
8 min→Production
AI product photography for online shops: when yes, when no
AI product photography can save you a day of work and thousands of euros — but it isn't the right call for every product. An honest take.
- 05
7 min→Fashion
A lookbook in a week: how AI fashion photography makes it possible
From tech pack to full campaign in seven working days. This is how we organise fashion production without studio rental, model agency or weeks of turnaround.
- 06
8 min→Performance
Which hooks work in AI video ads on Meta and TikTok
Five hook types we see perform week after week in ads for online shops and brands. With examples and when to pick which.
- 078 min→
Production
What product photography costs — and how AI changes that
Studio, model, photographer, retouching. Classic product photography adds up fast. This is how the cost stack breaks down, and what changes when you bring AI in.
- 087 min→
Fashion
AI models for fashion: what works and what doesn't
AI models for lookbooks and webshops are getting better quickly, but there are still places where a real model is needed. An honest inventory.
- 097 min→
E-commerce
Packshot vs. lifestyle: which product photos does your shop need
White background or in a setting? Both have a job, but not in the same place. This is how to split your image budget between packshots and lifestyle.
- 108 min→
Performance
Testing and scaling video ads on Meta and TikTok
A good hook is the start, not the finish. This is how to set up a testing structure that finds a winning video ad in two weeks and then scales it.
- 118 min→
Policy
AI and the EU AI Act: how we label commercial imagery
From 2026 the EU AI Act requires clear recognition of AI-generated imagery. This is how we handle that in commercial production, practically.